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The Brief
Billboard wanted to connect with music fans in Toronto by driving awareness around major concerts and live events. Their goal was to engage local audiences, strengthen brand visibility, and create excitement through exclusive ticket giveaways for high-profile shows like VELD and Coldplay.
Our Solution
We developed engaging social content that spotlighted upcoming concerts while amplifying Billboard’s brand presence in the city. By running exclusive ticket giveaways and crafting shareable, fan-driven posts, we created buzz that felt authentic, celebratory, and directly tied to the live music experience.
The Impact
The campaign generated strong engagement, successfully positioning Billboard as a go-to source for concert access and music culture. By converting social buzz into contest participation, we amplified awareness and strengthened Billboard’s connection with Toronto’s live music community.
Pages
@waverooom, @waveroom.toronto
318K+
Impressions
1.4K+
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Impressions
318K
Shares
1.4K
Billboard wanted to connect with music fans in Toronto by driving awareness around major concerts and live events. Their goal was to engage local audiences, strengthen brand visibility, and create excitement through exclusive ticket giveaways for high-profile shows like VELD and Coldplay.
The Brief
We developed engaging social content that spotlighted upcoming concerts while amplifying Billboard’s brand presence in the city. By running exclusive ticket giveaways and crafting shareable, fan-driven posts, we created buzz that felt authentic, celebratory, and directly tied to the live music experience.
Our Solution
The campaign generated strong engagement, successfully positioning Billboard as a go-to source for concert access and music culture. By converting social buzz into contest participation, we amplified awareness and strengthened Billboard’s connection with Toronto’s live music community.
The Impact
All of our Waveroom and Northly networks.
Pages


Limited Time Offer






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ZLR Media ©2025
ZLR Media
ZLR MEDIA
info@zlrmedia.com
ZLR Media©2025
info@zlrmedia.com
ZLR Media ©2025