Brand Awareness
The Brief
Citizen App, a new safety and information platform in the GTA, wanted to generate buzz around their launch and increase awareness among local residents. Their goal was to position the app as a must-have tool for staying informed and safe in the city.
Our Solution
We executed a content strategy that included carousel posts, original content, and story blasts to showcase the app’s features and benefits. By presenting the app in an engaging, relatable way, we captured attention and encouraged downloads while keeping the messaging organic and relevant to our audience.
The Impact
The campaign drove substantial results, generating approximately 6.4K conversions and establishing Citizen App as a trusted resource for safety and information in the GTA. The mix of carousels, original content, and story blasts successfully turned awareness into measurable action, demonstrating strong interest and engagement from the local community.
Pages
@northlytoronto, @northlymississauga, @northlydurham, @northlybrampton, @northlycanada, @nightouttoronto, @waverooom, @waveroom.toronto, @northlyhamilton
423K
Impressions
6.4K
Conversions
Impressions
423K
Conversions
6.4K
Citizen App, a new safety and information platform in the GTA, wanted to generate buzz around their launch and increase awareness among local residents. Their goal was to position the app as a must-have tool for staying informed and safe in the city.
The Brief
We executed a content strategy that included carousel posts, original content, and story blasts to showcase the app’s features and benefits. By presenting the app in an engaging, relatable way, we captured attention and encouraged downloads while keeping the messaging organic and relevant to our audience.
Our Solution
The campaign drove substantial results, generating approximately 6.4K conversions and establishing Citizen App as a trusted resource for safety and information in the GTA. The mix of carousels, original content, and story blasts successfully turned awareness into measurable action, demonstrating strong interest and engagement from the local community.
The Impact
@northlytoronto, @northlymississauga, @northlydurham, @northlybrampton, @northlycanada, @nightouttoronto, @waverooom, @waveroom.toronto, @northlyhamilton
Pages
Brand Awareness
info@zlrmedia.com
ZLR Media ©2025
ZLR Media
ZLR MEDIA
info@zlrmedia.com
ZLR Media©2025
info@zlrmedia.com
ZLR Media ©2025