Brand Awareness + Original Content +
White Label + Talking Heads
The Brief
Pop Up Giant, known for hosting massive $10 sales on name-brand items like makeup, skincare, footwear, and more, wanted to expand awareness across the GTA, Winnipeg, Kitchener, and other key markets. Their goal was to drive strong attendance at each sale and position their events as can’t-miss shopping experiences.
Our Solution
We executed a multi-format content strategy to generate excitement and urgency around the sales. This included static posts, white-label content, original content videos, talking head clips, and story rollouts. All to showcase the unbeatable deals and create shareable hype within each local market.
The Impact
The campaign successfully amplified awareness of Pop Up Giant’s events, sparking buzz and driving large turnouts across multiple cities. By combining engaging content with local storytelling, we helped position Pop Up Giant as the go-to destination for unbeatable brand-name deals.
Pages
@northlytoronto, @northlywinnipeg, @northlykitchener, @northlylondon, @waverooom, @waveroom.toronto, @waveroommississauga
2M+
Impressions
10K+
Shares
Impressions
2M+
Shares
10K+
Pop Up Giant, known for hosting massive $10 sales on name-brand items like makeup, skincare, footwear, and more, wanted to expand awareness across the GTA, Winnipeg, Kitchener, and other key markets. Their goal was to drive strong attendance at each sale and position their events as can’t-miss shopping experiences.
The Brief
We executed a multi-format content strategy to generate excitement and urgency around the sales. This included static posts, white-label content, original content videos, talking head clips, and story rollouts. All to showcase the unbeatable deals and create shareable hype within each local market.
Our Solution
The campaign successfully amplified awareness of Pop Up Giant’s events, sparking buzz and driving large turnouts across multiple cities. By combining engaging content with local storytelling, we helped position Pop Up Giant as the go-to destination for unbeatable brand-name deals.
The Impact
@northlytoronto, @northlywinnipeg, @northlykitchener, @northlylondon, @waverooom, @waveroom.toronto, @waveroommississauga
Pages
Brand Awareness
+ Original Content
+ White Label
+ Talking Heads
info@zlrmedia.com
ZLR Media ©2025
ZLR Media
ZLR MEDIA
info@zlrmedia.com
ZLR Media©2025
info@zlrmedia.com
ZLR Media ©2025