Brand Awareness + Original Content
The Brief
SHEIN launched a festive Box Santa Pop-Up across Edmonton, Toronto, and Mississauga, aiming to drive awareness, spark social engagement, and bring shoppers in-store to experience the activation. Each location featured a giant Box Santa built entirely from SHEIN boxes, along with a surprise gift giveaway designed to reward participation and boost
user-generated content. For every gift handed out, SHEIN donated $1 to Soles4Souls Canada,
adding a meaningful charitable component to the experience.
Our Solution
SHEIN launched a festive Box Santa Pop-Up across Edmonton, Toronto, and Mississauga, aiming to drive awareness, spark social engagement, and bring shoppers in-store to experience the activation. Each location featured a giant Box Santa built entirely from SHEIN
boxes, along with a surprise gift giveaway designed to reward participation and boost user-generated content. For every gift handed out, SHEIN donated $1 to Soles4Souls Canada, adding a meaningful charitable component to the experience.
The Impact
The campaign generated strong awareness across all three cities, driving impressive in-person participation and high social engagement. Posts featuring the Box Santa
experience performed exceptionally well, fueling user-generated content and helping spread the
#SHEINboxsanta hashtag organically. The charity component added emotional resonance, enhancing audience connection and overall campaign sentiment.
Pages
@northlytoronto, @northlyedmonton, @waverooom, @waveroom.toronto, @waveroomedmonton, @mustbeedmonton, @northlycanada, @northlymississauga, @whatstheplantoronto, @northlybrampton
300K
Impressions
3K+
Story Views
Impressions
300K
Story Views
3K+
SHEIN launched a festive Box Santa Pop-Up across Edmonton, Toronto, and
Mississauga, aiming to drive awareness, spark social engagement, and bring shoppers in-store to experience the activation. Each location featured a giant Box Santa built entirely from SHEIN boxes, along with a surprise gift giveaway designed to reward participation and boost user-generated content. For every gift handed out, SHEIN donated $1 to Soles4Souls Canada,
adding a meaningful charitable component to the experience.
The Brief
We created a multi-format content strategy across key Northly and Waveroom
pages to maximize visibility and engagement. This included static posts, original content videos, and story rollouts. Content focused on showcasing the festive installation, walking viewers through how to participate, and highlighting the surprise gifts and charitable tie-in. Location-specific storytelling helped local audiences feel connected to each activation.
Our Solution
The campaign generated strong awareness across all three cities, driving
impressive in-person participation and high social engagement. Posts featuring the Box Santa experience performed exceptionally well, fueling user-generated content and helping spread the #SHEINboxsanta hashtag organically. The charity component added emotional resonance, enhancing audience connection and overall campaign sentiment.
The Impact
@northlytoronto, @northlyedmonton, @waverooom, @waveroom.toronto,
@waveroomedmonton, @mustbeedmonton, @northlycanada, @northlymississauga,
@whatstheplantoronto, @northlybrampton
Pages
Brand Awareness
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ZLR Media ©2025
ZLR Media
info@zlrmedia.com
ZLR Media ©2025